WH Group attaches great importance to the establishment of a friendly and harmonious relationship between the Group and the community, because much of our success depends on the support of our communities. While continuing to grow, WH Group actively communicates with the community and gives back to it, fulfilling our corporate social responsibility from multiple perspectives.
The communication philosophy of Shuanghui can be summarized by the expression, “Operate open-door plants and a transparent enterprise.” By opening our plants to the public, we welcome social supervision and thus create a responsible brand image. More than 30 of our meat processing plants in China welcome daily visitors from all social groups, including consumers, media, teachers, and students. Visitors can observe the hog slaughtering process, cutting process, and the meat processing production line to further understand our work and to become more confident in the quality and safety of our products.
Though Smithfield does not open their plants to the public, they include videos about its operations and programs on YouTube (https://www.youtube.com/user/SmithfieldFoods) and on its website www.SmithfieldFoods.com.
As an international company, WH Group has created economic value for tens of thousands of families in China, the U.S., and other countries. We have achieved this by creating employment opportunities, stimulating the industry, and more. In addition, we work hard to help those in need, focusing on improving health and education while fighting poverty and hunger.
WH Group attaches great importance to education. We believe that investing in education for future generations will bring valuable long-term improvements to our country and regions we serve. We provide financial support to employees’ families and others in need in the community, including scholarship programs to help them pursue educational opportunities.
Poverty alleviation and hunger relief
Since our hunger relief program, Helping Hungry Homes®, began in 2008, we have donated nearly 100 million servings of protein to hunger relief organizations. In addition to donations, our employees volunteer at food banks and host food drives. In 2017, we donated 21.1 million servings of food to food banks across the U.S through Helping Hungry Homes, with a total value of approximately $20 million.